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Contact Us
General Enquiry
enquiry@ddec.my
+6019 – 222 3300

29th & 30th September 2025,
HILTON KUALA LUMPUR HOTEL

Unleash Your Impact:

Master Your Brand & Personality for Entrepreneurs.

Are you a startup founder, new SME owner, or local entrepreneur ready to take your brand to the next level? Join us on September 29th & 30th 2025, at Hilton Kuala Lumpur Hotel.


Build Your Brand. Break Into New Markets. This exclusive two-day event empowers early-stage founders, small business owners, and aspiring entrepreneurs to build authentic, powerful personal brands that resonate and drive growth. Limited to 100 participants.


BrandQuest 2025 is the platform designed for you! An initiative by SME Corp Malaysia in collaboration with the Malaysia Design Development Centre (DDEC), this event is all about strengthening your brand identity, discovering smart marketing strategies, and unlocking new market opportunities.

Unlock these 3 Game Changing features:

1.

Real Stories from Successful Local Brands

Learn how successful Malaysian entrepreneurs built strong, competitive brands.

2.

Expert Guidance You Can Trust

Hear directly from professionals in branding and discover proven techniques to strengthen your brand identity.

3.

Interactive, No-Fluff Sessions

Join engaging sessions with real insights and practical tips you can use right away.


*For the best experience, participants are encouraged to bring a tablet or laptop to use during the workshop.

Among the esteemed panelists who will join us:

Featured Speakers

Founder & CEO of Christy Ng

Christy Ng

Creative Director of Malaysia Design Development Centre

Mohd Fairus Zainal

CreativeTech Education Specialist & Founder of Sifoo.com

Imran Abdul Jabar

Founder of Cognitive Blend

Jon Chin

CEO of The TAO of Advertising

Andy Greenaway

Agenda / Programme

Day 1 / 29th September 2025

8.00am - 9.00am

Registration and arrival of participants and guests


9.00am - 10.00am

Sharing Seminar 1:
Christy Ng
Founder & CEO Christy Ng Production Services Sdn. Bhd.
Entrepreneurial Journey in Building the Christy Ng Brand


10.00am - 10.45am

BrandQuest 2025 Opening Ceremony


i. Welcoming Speech by:
Yang Mulia Mr. Raja Muzafar Bin Raja Hassan
Chief Executive Officer
Malaysia Design Development Centre (DDEC)


ii. Keynote Address by:
YBrs. Mr. Rizal Bin Dato' Nainy
Chief Executive Officer
SME Corp. Malaysia


iii. BrandQuest 2025 Launch Gimmick


10.45am - 11.00am

Morning Break & Refreshments


11.00am - 11.30am

Sharing Seminar:
National Mark of Malaysian Brand (NMMB)
Certification Program by:


i. Mr. Amrul Nazri Bin Abdullah
Director, Market Access and Internationalization Division
SME Corp. Malaysia


ii. Mr. Zaini Md Jai
Head of Chemicals, Materials and Healthcare Section
SIRIM QAS International Sdn. Bhd.


11.30am - 12.00pm

Sharing Forum:
NMMB Certification Recipient: Journey to Success


Moderator:
Mr. Amrul Nazri Bin Abdullah
Director, Market Access and Internationalization Division
SME Corp. Malaysia


Panelists:
i. Mr. Kevan Ong
Executive Director
Smart Reader® Worldwide Sdn. Bhd.

ii. Mr. Gary Gan Kian Keat
General Manager
Hexa Food Sdn. Bhd.


12.00pm - 1.00pm

Sharing Seminar 2:
Building & Sustaining Brand Love: From Transaction to Relationships


Mr. Lawrence Chuah
General Manager of Marketing Division
BHPetrol Malaysia


1.00pm - 2.00pm

Lunch Break


2.00pm - 2.30pm

Special Sharing Session 1:
Fashion, Craftsmanship & Strategic Brand Building


Mr. Muhammad Hatta Dolmat
Fashion Designer
Hatta Dolmat Design


2.30pm - 3.30pm

Workshop 1:
The Brand Blueprint - A Practical Guide to Strategy and Identity


Mr. Mohd Fairus Zainal
Creative Director
Malaysia Design Development Centre (DDEC)


3.30pm - 3.50pm

Afternoon Break & Refreshments


3.50pm - 4.45pm

Continuation of Workshop 1:
The Brand Blueprint - A Practical Guide to Strategy and Identity


Mr. Mohd Fairus Zainal
Creative Director
Malaysia Design Development Centre (DDEC)


4.45pm - 5.00pm

Closing of Day 1

Day 2 / 30th September 2025

8.00am - 9.00am

Registration and arrival of participants and guests


9.00am - 9.15am

Opening of Day 2 by Emcee


9.15am - 10.30am

Workshop 2:
Beyond Borders, Beyond Buzz - How to Build a Brand That Sells and Scales with Meaning


Mr. Jon Chin
Founder of
Cognitive Blend


10.30am - 10.50am

Morning Break & Refreshments


10.50am - 12.30pm

Continuation of Workshop 2:
Beyond Borders, Beyond Buzz - How to Build a Brand That Sells and Scales with Meaning


Mr. Jon Chin
Founder of
Cognitive Blend


12.30pm - 1.00pm

Special Sharing Session 2:
Fashion, Craftsmanship & Strategic Brand Building


Mr. Ryan Lee
Hand Craft Designer
RYAN LEE


1.00pm - 2.00pm

Lunch Break


2.00pm - 3.30pm

Workshop 3:
Leveraging AI to Build a Distinct, Consistent & Market-Ready Brand Identity (Strategic Integration of AI in Branding)


Mr. Imran Abdul Jabar
Founder & Education Specialist
Sifoo.com (Sifoo Art and Multimedia Sdn. Bhd.)


3.30pm - 3.50pm

Afternoon Break & Refreshments


3.50pm - 4.45pm

Continuation of Workshop 3:
Leveraging AI to Build a Distinct, Consistent & Market-Ready Brand Identity (Strategic Integration of AI in Branding)


Mr. Imran Abdul Jabar
Founder & Education Specialist
Sifoo.com (Sifoo Art and Multimedia Sdn. Bhd.)


4.45pm - 5.00pm

Closing of Day 2

Gallery

BrandQuest Forum 2024 Highlights
A look back at last year’s inspiring moments where entrepreneurs, SMEs, and creative leaders came together to exchange ideas, build connections, and discover new branding strategies.

Contact Us

General INQUIRY
Email:
enquiry@ddec.my

Secure Your Spot!

29th & 30th September | Hilton Kuala Lumpur Hotel


Be part of Malaysia’s most impactful branding forum for startups and SMEs.

Learn from top creative leaders, gain market-ready strategies, and connect with other entrepreneurs shaping the future of local brands.

Seats are extremely limited. To ensure maximum value and focus, we’re keeping it exclusive: limited to 1 seat per company only. Secure yours now!

Click the button to register now and reserve your seat.
New Branding Publication Now Available:

Do Your Own Branding (DYOB) Toolkit

The Do Your Own Branding (DYOB), is a practical, engaging, and SME-friendly guidebook that provides essential insights and step-by-step guidance on brand development. It aims to help businesses understand the importance of branding, build a strong identity, and position themselves competitively in both local and global markets.
Whether you are just starting out or looking to strengthen your existing brand, the DYOB publication is your go-to guide for building a successful, future-ready brand.
Developed under the National Mark of Malaysian Brand (NMMB) programme by SME Corp. Malaysia in collaboration with SIRIM QAS International Sdn. Bhd., this comprehensive toolkit was launched during the BrandQuest Forum (BQF) 2024 on 10 December 2024. It is specially crafted for entrepreneurs and SMEs ready to elevate their brand to the next level.
This book will also be available during the event.

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